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The Nine motivators sit within the three cluster groups, as shown in the diagram below:




These are broad groupings and are not water-tight.

For example, the Expert does not necessarily have to be 'expert' solely at work - though this is where the general focus is.

Clearly, it is 'easier' in some senses to obtain satisfaction from work where the Motivations are all Achievement orientated: after all, work in most places is designed to produce money (the Builder), power (the Director) and expertise (the Expert); obtaining friendship (the Friend), say, or meaning (the Searcher) is usually more problematic!

The challenge for all bosses is to produce the possibility of motivating in all nine areas for all their staff.

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